Use cases / Products

Sonaris for clothing brands

A storefront with sizes, colours and stock, customer care on the same record as the order, collections developed with your makers as guests, and drop days that run from a checklist and a flow.

MM
Marrow & MossSlow-made knitwear in limited drops · Edinburgh
  1. The storefront and the catalog3 / 14SitesCommercePayments
  2. Customer care on the customer's record5 / 14CRMMessages
  3. Collections built with the makers11 / 14ProjectsCanvasFilesFolioChatProfiles
  4. Drop day from a runbook and a flow13 / 14FlowsChecklists

An illustrative workspace. The business, people and figures are fictional.

01 · Start with Sites, Commerce and Payments

A storefront that knows every size and colour

Each garment is a product with size and colour variants, SKUs and stock. Sites renders the storefront, cart and checkout from that catalog on your own domain, with lookbook galleries beside it, and every order settles to your own Stripe account.

  • Products, variants, SKUs and stock that adjusts on every order
  • Discounts, shipping and tax
  • Themes, custom domains, SEO and redirects
  • Galleries for lookbooks next to the shop
marrowandmoss.com/drop-02
Marrow & MossShop · Lookbook · Care
Drop 02 · HarbourSea wool, made in the Borders
Harbour Knit
£148
Fisherman Rib
£165
Sea Wool Beanie
£38
Harbour KnitStock
Oat · S14
Oat · MSold out
Slate · L22
02 · Add CRM and Messages

Customer care on the customer's record

Every buyer is tagged on their contact, so care@ shows their orders next to their question. Shared inboxes give each thread an owner and internal notes, tickets carry an SLA, and segments of past buyers get the next drop first.

  • Buyers tagged automatically, with transaction history on the record
  • Shared inboxes with ownership, notes, transfer and close
  • Tickets with SLAs for exchanges and delivery questions
  • Segments, newsletters and campaigns
Messages · care@ · Open
ThreadOwnerSLA
Exchange Harbour Knit S for MJonah3 h left
Where is order #3318?Unassigned40 min
Washing sea woolPriya5 h left
Freya Lindqvist · 4 orders · bought AW25CRM
Internal note: “Swap her M from the Slate run”Jonah
03 · Add Projects, Canvas, Files, Folio, Chat and Profiles

Collections built with the makers

Each drop is a project with phases for design, sampling, production, shoot and launch. The moodboard is a canvas tab, tech packs keep their versions in Files, and the mill, the factory and the photographer join the project's room as guests. The size guide is a page in a folio published to the site.

  • Phases, owners and a timeline for every drop
  • Moodboards with images, swatches and notes
  • Versioned tech packs with revocable share links
  • A folio published to your site
Projects · AW27 Drop 01 — Shoreline · Canvas
PaletteOat, kelp, slate Mill · guest2-ply Shetland, sample due 12 Feb IslaDrop shoulder, longer rib
PDFShoreline crew — tech packv3 · shared with the factorySampling
04 · Connect with Flows and Checklists

Drop day from a runbook and a flow

The drop-day checklist covers everything from stock counts to the care rota. When the drop's project advances to launch, a flow publishes the page, emails past buyers and assigns the runbook. Big orders are flagged to the team, and a ticket that sits too long is reassigned.

  • Checklist templates attached to any project or task
  • Triggers from phases, orders and unanswered tickets
  • Branch on any field, such as order total
  1. Trigger · ProjectsPhase advanced to Launch
    when
  2. Action · SitesPublish the drop page
    then
  3. Action · CRMSend to “Bought AW25”
    then
  4. Action · ChecklistsAssign “Drop-day runbook”
    then
  5. Action · ChatPost to #launch
    then
  1. Trigger · CommerceOrder placed
    when
  2. ConditionOrder total over £250
    if
  3. Action · CRMTag contact “vip”
    then
  4. Action · ChatPost to #packing with a handwritten-note task
    then
  1. Trigger · CRMTicket unanswered for 4 hours
    when
  2. Action · MessagesAssign to the person on the care rota
    then
  3. Action · ChatPost to #care
    then
05 · The running business

From the sketch to the parcel on one system

The moodboard, the tech pack, the product, the order, the care thread and the customer behind it share one database. A sold-out size, a factory delay and an exchange request are all visible from the drop that caused them.

Commerce
Orders
Products
Discounts
Shipping and tax
Saved views
Drop 02 · launch day
Exchanges
International
Orders · Drop 02 · launch dayHarbour
412 ordersOat M sold out#launchRunbook 14/14
OrderCustomerItemsTotal
#3412Freya LindqvistHarbour Knit · Slate L£148
#3411Callum FerrisFisherman Rib, two beanies£241
#3410Aiko TanakaHarbour Knit · Oat S£148
#3409Ben OkoroSea Wool Beanie · Kelp£38
Linked
Drop 02 · HarbourProjects
Drop-day flow · 5 stepsFlows
Harbour Knit · 6 variantsCommerce
#launch · 6 onlineChat
Drop-day runbook · 14/14Checklists
Drop week at Marrow & Moss
  1. ProjectsDrop 02 moved to Launch
  2. SitesHarbour drop page published
  3. CRMEmail to 3,860 past buyers
  4. CommerceOat · M sold out
  5. MessagesExchange agreed, note to packing
  6. ChatFactory: “Slate rerun ships Monday”
  7. ChecklistsDrop-day runbook 14/14
13of 14 modules in use
Seats
6 · design, ops, care and marketing
Guests
The mill, the factory and the photographer
Replaces
Shopify, Zendesk, Mailchimp, Asana, Miro, Dropbox, Notion, Slack and Zapier

Start with one module. Add the rest as you grow.

Every module works with every other from the day you switch it on, and your data exports whenever you want.