Use cases / Products

Sonaris for record labels

Releases as projects, masters and artwork with version history, a store for vinyl, digital and merch, and fans, press and artists on one CRM. Launch week runs on one flow instead of twelve logins.

HR
Halcyon RecordsIndependent label, eleven artists · Manchester
  1. Every release as a project1 / 14Projects
  2. Masters, press kits and a room per release6 / 14FilesFolioCanvasChatProfiles
  3. A store, fans and an A&R pipeline11 / 14CommerceSitesPaymentsCRMForms
  4. Launch week on one trigger14 / 14FlowsMessagesChecklists

An illustrative workspace. The business, people and figures are fictional.

01 · Start with Projects

Every release as a project

Singles, EPs and LPs each start from their own template, with phases for pre-release, announce, launch week and post-release. The timeline view shows the whole release schedule, and saved lenses cut it to this quarter or one artist.

  • Board, list and timeline views with saved lenses
  • Templates with phases, tasks and owners
  • Phases that can run a flow when they advance
Projects · Release schedule · Lens: next 90 days
ReleasePhaseOut
Sable Coast — Night Drive LPLaunch week7 Nov
Comet Ash — PaperweightAnnounce21 Nov
Wren Avenue — Late Signal EPPre-release16 Jan
Halcyon 10 — compilationPlanningFeb
LP release template · 4 phases · 38 tasksTemplates
02 · Add Files, Folio, Canvas, Chat and Profiles

Masters, press kits and a room per release

Masters and artwork keep their version history in the release's folder. The press kit and one-sheet are Folio pages, the campaign map is a canvas tab, and the artist and their manager join the release's chat room as guests.

  • Versioned files with previews and expiring share links
  • Folio pages for press kits, one-sheets and the label handbook
  • Campaign maps on a canvas next to the tasks
  • Artists see their own release and nothing else
Chat · #night-drive · 2 guests
Sable Coast · guestSleeve v4 is the one. Lower the title a touch?
Lena · marketingDone, v5 in Files. Press kit's linked on the page.
PDFNight Drive — sleeve artworkv5 of 5 · approved by the artistFinal
WAVNight Drive — vinyl mastersv2 · side A and BFinal
Night Drive press kitFolio
03 · Add Commerce, Sites, Payments, CRM and Forms

A store, the fans who use it and an A&R pipeline

Vinyl, CD and merch are products with variants and stock, and downloads deliver themselves. The site has artist bios, audio and the storefront in one place. Every buyer, press contact and artist is one CRM record, and the demo form feeds an A&R pipeline.

  • Products, variants, stock and digital delivery
  • Artist bios, audio, downloads and a storefront from the catalog
  • Segments such as “bought the last LP”, with newsletters and campaigns
  • Demo submissions that arrive as a contact and a deal
halcyonrecords.co.uk/night-drive
Halcyon RecordsArtists · Releases · Store
Sable Coast — Night DriveOut 7 November · listen now
180g LP
£28
CD
£12
Download
£8
Segment · Bought the last LP · 2,140CRM
04 · Connect with Flows, Messages and Checklists

Launch week on one trigger

When a release advances to launch week, one flow publishes the store page, emails the fans who bought the last record and assigns the release-day checklist. Orders deliver downloads and tag buyers, demos land in the A&R pipeline, and shared inboxes for orders and press keep every thread on the contact.

  • One trigger, as many actions across modules as you need
  • Shared inboxes, with tickets and SLAs for order queries
  • A release-day checklist the whole team works from
  1. Trigger · ProjectsPhase advanced to Launch week
    when
  2. Action · SitesPublish the store page
    then
  3. Action · CRMSend to “Bought the last LP”
    then
  4. Action · ChecklistsAssign “Release day” to the team
    then
  5. Action · ChatPost to #night-drive
    then
  1. Trigger · CommerceOrder placed
    when
  2. ConditionOrder includes a digital product
    if
  3. Action · CommerceSend digital download
    then
  4. Action · CRMTag contact “buyer-2026”
    then
  5. Action · ChatPost to #sales
    then
  1. Trigger · FormsDemo submitted
    when
  2. Action · CRMCreate a deal in the A&R pipeline
    then
  3. Action · CRMTag contact “demo-2026”
    then
  4. Action · ChatPost to #a-and-r
    then
05 · The running business

Artists, fans, press and stock on one record

A fan who bought the last LP, emailed about a parcel and came to the launch show is one contact with all of it on it. The release they bought sits on the same database as the masters, the campaign and the money.

CRM
Contacts
Deals · A&R
Segments
Campaigns
Tickets
Segments
Bought the last LP
Press and radio
Segment · 2,140 contactsBought the last LP
Campaign · Night Drive is outStore page live#night-drive
ContactLatest orderOrders
Maya OkaforNight Drive LP + download4
Jonas FeldNight Drive LP · tee, M7
Priya RamanPaperweight · download2
Tom AshbyNight Drive CD3
Linked
Night Drive LPProjects
Launch flow · 5 stepsFlows
LP · 300 in stockCommerce
#night-drive · 14 onlineChat
Release day · 11/12Checklists
Release week at Halcyon
  1. ProjectsNight Drive moved to Launch week
  2. SitesStore page published
  3. CRMCampaign to 2,140 fans
  4. CommerceOrder #1042 · Maya Okafor
  5. MessagesFour review copies requested
  6. FormsDemo from Lune Harbour
  7. ChecklistsRelease day 12/12
14of 14 modules in use
Seats
8 · label, marketing, A&R and store
Guests
Artists, managers, designers and press
Replaces
Shopify, WordPress, HubSpot, Mailchimp, Asana, Notion, Dropbox, Slack, Zendesk and Zapier

Start with one module. Add the rest as you grow.

Every module works with every other from the day you switch it on, and your data exports whenever you want.